Software product · Lessons learnedEditor’s picks
Panzoe
The story
After Panzoe began receiving traffic and registrations, the author added restrictions and verification to prevent bots and fake accounts from abusing the free AI tool. Some genuine visitors subsequently became unable to sign up or use features.
Marketing spending continued during this period. The author reports more than 1,200 page views with no registrations and thousands of pounds spent attracting customers before recognizing how the site's own restrictions affected conversion.
The author could not determine the number of lost customers. The post reflects on protection and genuine-user access, with post-fix signup performance undisclosed.
Source excerpt
I spent thousands of pounds attracting customers to my AI startup. Then I accidentally blocked them from signing up. Yes. You read that correctly. And…
@panzoeai · Read the full source
- What was delivered
A free AI tool for online users.
- Customers
Panzoe visitors and users of the free AI tool.
Lessons and acquisition
The author reviewed how additional checks and access restrictions prevented genuine users from registering.
Costs, risks and open questions
The thousands of pounds are marketing costs. Lost customers and opportunity costs are unquantified, and repair outcomes are unknown.
Why we selected this case
The case connects paid traffic and registration results to a specific product problem, offering a concrete conversion investigation.
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