Software product · Lessons learned
BeHooked
The story
The BeHooked team built an AI product that turns prompts into fully edited social-media-ready videos. According to the author, team members had joined as final-year university interns and stayed with the project, while still receiving only ₹7,500 per month in pay.
The author set a goal of reaching ₹10L, or 1 million Indian rupees in MRR, and profitability within the remaining 75 days to improve team compensation and business conditions. The post describes a target and current difficulties. Current revenue, team size and the eventual result are undisclosed.
Source excerpt
I’m taking the toughest challenge of my life. I’m going to scale my AI startup to ₹10L MRR and make it profitable. This is my…
@bizibeast · Read the full source
- What was delivered
Turning prompts into fully edited videos ready for social media.
Lessons and acquisition
The author linked the business target to low team compensation and planned to share subsequent strategies and tools.
Costs, risks and open questions
The INR 1 million MRR figure is a target. INR 7,500 per month is a disclosed salary figure. Team size and total payroll are unknown.
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