Education service · Acquisition
AI-First Firm
The story
After a year of operating a YouTube channel, the author had nearly 3,000 subscribers. The author chose to focus on accounting and launched the AI-First Firm newsletter, gaining 800 subscribers in its first week.
An AI workshop in Toronto sold all 50 places within four hours and later grew into a tour. Opportunities also included speaking engagements, a first keynote, a first sponsor and an annual partner. Ticket prices and partnership revenue are undisclosed.
Source excerpt
My phone told me last night that my YouTube channel just turned 1. A year ago, starting it felt like an insane idea. Almost 3,000…
@mikelibbey_ · Read the full source
- What was delivered
An AI newsletter and in-person workshops focused on accounting.
- Customers
Newsletter readers and workshop participants interested in AI in accounting.
Lessons and acquisition
Industry-specific content developed into a newsletter, in-person education and sponsorship partnerships.
Costs, risks and open questions
Subscriber and seat-sale counts are reported. Ticket prices, net income and sponsorship amounts are unknown.
Tools and topics
- YouTube
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