Software product · RevenueEditor’s picks
Kendo AI
The story
The author and partner Luke previously ran the Closer Cartel sales-training business and the Closify software platform. The earlier training business served more than 5,000 salespeople, while the author focused on systems, automation and operations. After exiting the previous software business, they concentrated on Kendo AI.
They saw managers struggling to coach each salesperson, slow new-hire onboarding and salespeople practicing directly on real prospects. They built AI sales-training software and report Kendo reaching $1,000,000 ARR within 12 months while testing channels, rebuilding processes and hiring.
The founders initially handled onboarding and customer relationships themselves, then shifted toward repeatable outbound acquisition, sales processes and team execution. $3,000,000 is a next-stage goal. Earlier training revenue and participant counts belong to the previous business.
Source excerpt
From generating millions together in the info space to building a SaaS company that hit $1M ARR in just 12 months. Now we're going for $…
@LukeWarrd · Read the full source
- What was delivered
AI software for sales training and practice.
- Customers
Teams needing sales training and new-hire development.
Lessons and acquisition
The founders used sales-training and software experience to identify demand, then transferred founder-led customer workflows to their team and systems as the business grew.
Costs, risks and open questions
The current metric is ARR. Exact currency, costs and customer count are unknown. Historical training revenue belongs to an earlier project.
Why we selected this case
The account explains industry experience, the origin of product demand and operational changes during growth, with previous-business results separated from current ARR.
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