Software product · Acquisition

Heading

The story

Heading helps brands see how they appear in ChatGPT and other AI search tools. The author and Finn joined the Launchpad startup program and reported several sales, including annual packages, on day ten. They split follow-up work because of the volume of sales calls.

The team briefly ranked first, then moved to second after another team secured a 15K order. That amount belongs to the other team. Heading's revenue and package prices are undisclosed.

Source excerpt

We hit #1 on a reality TV show for founders today, until a 15K deal knocked us back to 2nd. I’ve never felt more grateful…

@lukettobin · Read the full source

What was delivered

Helping brands understand their visibility in ChatGPT and other AI search tools.

Customers

Clients seeking to understand brand visibility in ChatGPT and other AI search tools.

Lessons and acquisition

The team conducted intensive sales calls during a startup program, divided prospect follow-up and sold annual packages.

Costs, risks and open questions

Heading's total sales amount is undisclosed. The 15K order belongs to a different team.

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